About Brad Samuels
17 Years in the Trades. One Mission.
I have spent my entire career inside home service businesses — not advising from the outside, but building from the inside. Every system I teach, I have built. Every mistake I help you avoid, I have made.
"Every trade business owner deserves the systems that give them their time, their freedom, and their life back."
— Brad Samuels
The Passion That Started It All
My journey into home services was not planned — it was a calling that found me. I was recruited into a franchise painting company straight out of school, and from the very first day I was hooked. Not just on the work itself, but on the potential I saw in every crew, every job site, every interaction with a homeowner.
What captivated me was not the painting — it was the business behind the painting. The systems. The brand. The way a well-run operation could transform a group of individuals into a high-performing team that delivered consistent, remarkable results.
The Gap That Keeps Me Up at Night
Here is what I see every day that genuinely frustrates me: incredibly talented tradespeople — painters, roofers, landscapers, cleaners — who are brilliant at their craft but trapped in businesses that are slowly burning them out. They are working 60-hour weeks, answering every call, running every estimate, putting out every fire.
They have revenue. They have customers. They even have teams. But they do not have systems. And without systems, they do not have a business — they have a very expensive, very stressful job.
The gap is not talent. The gap is infrastructure. Franchise companies invest millions building the systems that make their businesses replicable and scalable. Independent operators are expected to figure it out on their own. That is not a fair fight — and it is the fight I am here to change.
Case Study #1
Building Shack Shine From the Ground Up
Shack Shine
shackshine.comI became the first-ever franchisee for Shack Shine, launching and building the Vancouver franchise from the ground up. But I was not just running a location — I was helping shape the entire franchise system itself.
As the first operator, every system had to be tested and validated in my franchise before it could be rolled out to future partners. I was in the trenches, pressure-testing the processes that the entire network would depend on to succeed.
What I Built
Helped create the operations manual by testing and validating every system in my operating franchise
Created the entire franchisee video training course — filming, editing, and producing the education content used across the network
Launched and scaled the Vancouver franchise location
Pressure-tested replicable processes for hiring, estimating, and service delivery
Developed videography and staff education skills that now power TGA's training systems
"That experience was transformative. I saw firsthand how the right systems could take a complex, people-dependent business and make it replicable, scalable, and ultimately sellable."
Case Study #2
Founding Colour Craft Painting & Franchising
Colour Craft Painting Co.
Armed with everything I had learned at Shack Shine, I founded Colour Craft — a premium residential painting franchise built from scratch on the principles of brand excellence, operational systems, and scalable growth. Over 6 years, we grew to 4 locations and systemized over $10 million in revenue.
Every estimating template, every sales script, every hiring process, every SOP — I built them all. Not from a textbook, but from 17 years of hands-on experience in the trades.
Systems I Built From Scratch
Complete franchise operations manual and training program
Proprietary estimating and pricing system
Branded sales process with scripts and follow-up sequences
Hiring and onboarding system for painters and crew leads
Marketing playbook with lead generation and conversion funnels
Quality assurance and customer experience framework
"Building Colour Craft taught me the difference between a business that depends on its owner and a business designed to thrive without one."
17+
Years in Home Services
4
Franchise Locations
100+
SOPs & Systems Created
$10M+
Revenue Systemized
What These Experiences Taught Me
Building two franchise brands from the ground up gave me something no certification or coaching program ever could — a deep, practical understanding of exactly what it takes to turn a trades business into a scalable, sellable operation.
I have seen the transformation firsthand. When the right systems are in place, the stress drops. The revenue climbs. The team steps up. And for the first time, the owner can take a vacation without their phone buzzing every five minutes.
More Than Coaching
Trade Growth Academy is not a coaching program where someone tells you what to do and sends you on your way. This is a hands-on, done-with-you partnership where we build the actual systems together — the same franchise-grade infrastructure that powers multi-million dollar operations.
As part of the program, we even rebuild your website — designing a high-converting, SEO-optimized digital presence that works as hard as you do. Because your online presence is a system too, and most trade businesses are leaving leads on the table with outdated, underperforming sites.
This Is Personal
That transformation — watching someone go from overwhelmed operator to confident business owner — is why I wake up every morning. It is not about the consulting. It is about giving hardworking people the tools they deserve to build something truly valuable.
If that resonates with you, I would love to talk.